Category Archives: Nanos Polling
Canadians divided on free trade with China (Globe and Mail/Nanos Survey)

Impressions of the Chinese Government poor – Canadians divided on free trade with China
A recent survey commissioned by the Globe and Mail and conducted by Nanos Research shows that although most Canadians have negative impressions of the Government of China, their views on a trade deal with the country are split.
- Impressions of the Government of China – About one in ten Canadians have a positive (2%) or somewhat positive (9%) impression of the Government of China. On the other hand, three quarters of Canadians have a negative (38%) or somewhat negative (38%) impression. Thirteen percent of Canadians were unsure.
- Support for a trade deal with China – More than four out of ten Canadians would support (11%) or somewhat support (30%) a trade deal with China, while almost half of Canadians would oppose (24%) or somewhat oppose (23%) a deal. Eleven percent were unsure whether or not they support a trade deal with China.
- Demographic differences – Canadians’ impressions of both the Government of China and a trade deal with a country were similar across all demographic groups. Seniors aged 60 plus were marginally more likely to either support (14%) or somewhat support (39%) a trade deal than people in the 18 to 29 age group (support 10%, somewhat support 24%).
The full survey results can be found by visiting our website.
Methodology
Nanos conducted an RDD dual frame (land- and cell-lines) hybrid telephone and online random survey of 1,000 Canadians between January 30th and February 1st, 2016 as part of a Canadian omnibus survey.
Participants were randomly recruited by telephone using live agents and administered a survey online. The sample included both land- and cell-lines across Canada. The results were statistically checked and weighted by age and gender using the latest Census information and the sample is geographically stratified to be representative of Canada. The research was commissioned by the Globe and Mail.
The margin of accuracy for a random sample of 1,000 Canadians is 3.1 percentage points, plus or minus, 19 times out of 20.

Nik Nanos, FMRIA
Chairman
email: nnanos@nanosresearch.com
web: http://www.nanosresearch.com
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Canadians say climate change a threat to Canada’s economic future and that Canada’s reputation has taken a hit on the global stage – CTV

Canadians see climate change as a threat to Canada’s economic future; support moving forward with climate change targets
Canadians agree or somewhat agree that the science behind climate change is irrefutable, and that climate change presents a threat to our economic future. They do believe that our previous efforts on climate change have harmed our reputation internationally, and generally support or somewhat support job losses in the oil industry in order to move forward with meeting environmental targets. Canadians are generally willing to pay more for products to help meet those commitments.
- Climate’s threat to our economic future – Just under three quarters of Canadians (73%) either agree or somewhat agree that climate change represents a significant threat to our economic future (51% agree; 21% somewhat agree). Respondents in British Columbia were the most likely to agree or somewhat agree (82%). Just 16% either disagree or somewhat disagree (six percent disagree; 10% somewhat disagree) that climate change is a threat, while 10% said that they neither agree nor disagree that climate change is a threat.
- The science of climate change – Just over seven in ten Canadians (72%) believe that the science of climate change is irrefutable, with half saying they agree (50%) and a little over one fifth saying they somewhat agree (22%) with that statement. Comparatively, only 17% said they either disagree or slightly disagree with that statement (10% disagree; eight percent somewhat disagree). Eight percent said they neither agree nor disagree that the science of climate change is irrefutable. Canadians in Atlantic Canada were the most likely to say the agree or somewhat agree (82%) that the science behind climate change is irrefutable, and participants in the Prairies were the least likely to say they agree or somewhat agree (58%) with the same statement.
- Reputation damage from previous climate action – Just under seven in ten Canadians (69%) agree that Canada’s reputation on the global stage been hurt by our previous efforts on climate change (52% agree; 17% somewhat agree). Eighteen percent on Canadians either disagree or somewhat disagree that there was any reputation damage (11% disagree; seven percent somewhat disagree). Twelve percent said they neither agree nor disagree with that statement. Quebecers were most likely to agree or somewhat agree (81%) that Canada’s reputation had been damaged (61% agree; 20% somewhat agree), while those in the Prairies were the least likely to agree or somewhat agree (52%) to the same thing (35% agree; 17% somewhat agree).
- Paying more to meet climate commitments – Just over three fifths of Canadians (63%) are willing to pay more for certain products in order to help Canada meet its environmental commitments, with (37% agree; 26% somewhat agree). However, just under a quarter of respondents either disagree or somewhat disagree that they would be willing to pay more (15% disagree; nine percent somewhat disagree). Twelve percent of Canadians neither agree nor disagree that they would be willing to pay more for certain products. Canadians in Atlantic Canada were most likely to agree to pay more, with almost three quarters (74%) saying they would agree or somewhat agree to pay more, compared to only half (50%) of Canadians in the Prairies who would say the same thing.
- Moving forward with new targets – The majority of Canadians (66%) either support or somewhat support going forward with new climate change targets and processes even if the result is significant job loss in Canada’s oil patch (38% support; 28% somewhat support). Conversely, just under a third of Canadians (30%) would oppose or somewhat oppose the same thing (18% oppose; 12% somewhat oppose). Support for this plan is lowest among Canadians in the Prairies, where only 45% would agree or somewhat agree to move forward with new targets irrespective of job losses in the oil industry.
The full survey results can be found by visiting our website.
Methodology
Nanos conducted an RDD dual frame (land- and cell-lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between November 21st and 24th, 2015 as part of an omnibus survey. Participants were randomly recruited by telephone using live agents and administered a survey online. The sample included both land- and cell-lines across Canada. The results were statistically checked and weighted by age and gender using the latest Census information and the sample is geographically stratified to be representative of Canada. Canadians without internet access or telephone lines were excluded by default.
Individuals randomly called using random digit dialling with a maximum of five call backs.
The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20.
Note: Charts may not add up to 100 due to rounding.
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Trudeau popularity as Prime Minister keeps surging (ending November 6, 2015)
Nanos Weekly Leadership Tracking
- Preferred Prime Minister – Nanos tracking as to who Canadians would prefer as Prime Minister has Trudeau still climbing on this measure and is currently at 46.6%, followed by former Conservative leader Harper at 21.8%, Mulcair at 13.8%, May at 5.2%, and 11.1% were unsure. Readers should note that Interim Conservative Leader Ambrose was added to the Nanos tracking this week.
- Qualities of a Good Political Leader – Seven of ten Canadians thought Trudeau had the qualities of a good political leader a record high for Trudeau, or any leader in the Nanos tracking while 55.2% of Canadians thought similarly of Mulcair. Harper was at 49.2% of Canadians and May at 36.2%. This is based on a series of independent questions for each party leader.
The team at Nanos in conjunction with Klipfolio have launched our new live political data portal where you run the numbers you want and can explore the trends and data you need. This is part of our campaign, not only to provide the most reliable data to Canadians but to let them use it as they wish. We were the first to do nightly tracking and now we are the first research organization to post live public opinion data for Canadians.
We were the first to do nightly tracking and now we are the first research organization to post live public opinion data for Canadians. Here’s the link to check it out
To view the detailed tracking visit our website.
Methodology
The views of 1,000 respondents are compiled into a party power brand index for each party that goes from 0 to 100, where 0 means that the party has no brand power and 100 means it has maximum brand power. A score above 50 is an indication of brand power for the party and its leader at this time.
The important factors in this weekly tracking include the direction of the brand strength or weakness and also the brand power of one federal party relative to another.
The data is based on random telephone interviews with 1,000 Canadians, using a four week rolling average of 250 respondents each week, 18 years of age and over. The random sample of 1,000 respondents may be weighted by age and gender using the latest census information for Canada, and the sample is geographically stratified to be representative of Canada.
The interviews are compiled into a four week rolling average of 1,000 interviews where each week, the oldest group of 250 interviews is dropped and a new group of 250 interviews is added. Note: the current wave of tracking is based on the final weekend of the election writ period ending October 18th as well as the three week period ending November 6th. As we move forward the tracking will revert to a four-week rolling average of 1,000 Canadians (250 per week).
A random telephone survey of 1,000 Canadians is accurate 3.1 percentage points, plus or minus, 19 times out of 20.
All references or use of this data must cite “Nanos Party Power Index” as the source.
Comparison of Federal Election Results to Nanos Estimates -CORRECTED
When the final votes were tallied the Nanos tracking was even closer!
Check it out. Sorry about that.
Here is a comparison of the election results to the Nanos data using the Election Canada data as of 10:30 am Tuesday October 20th.

